STOREFRONT UPGRADE
Selling overseas already; ready to build or upgrade a Shopify brand store.
Solutions A2A E-commerce Going Global
Get discovered
overseas.
Be understood by AI.
Built on a Shopify storefront, we bring GEO, AEO, SEO and ChatGPT advertising together — connecting product information, acquisition and the buying experience to extend your growth abroad.
Shopify
GEO
AEO
SEO
ChatGPT Ads
- 01 Discover
- 02 Understand
- 03 Choose & buy
SEO
Search demand
GEO
AI understanding
AEO
Buying answers
ChatGPT Ads
Eligible ad testing
Shopify
Shopify
Your brand storefront
One product. One content plan.
Illustrative journey. Advertising and organic answers operate separately.
Search and AI bring different buying questions. Eligible advertising follows its own route.
Uses, specifications and product evidence come together on your Shopify storefront.
Buying guidance connects what customers need to know with a clear path to purchase.
01 STORY & CONTEXT
Your next customer may ask AI first.
Which robot vacuums work well in homes with pets?
A real buying question changes the route.
Your store is live, products are selling, and the team optimises ads and conversion daily. Now, a shopper planning to buy a robot vacuum can first ask AI to compare pet-friendly models — then land on a product page already knowing what they want. For a brand, the new work is to get into that comparison set, and to answer the pre-purchase questions on the page. We help you organise product facts, real reviews and buying paths — serving both search and AI-driven visits.
SHOPIFY STORES · Q2 2026
Buying entry points are multiplying.
YEAR-OVER-YEAR VISIT GROWTH
AI referrals
+197%
Organic search
+12%
Figures compare year-over-year visit growth. Organic search remains larger in volume; this is not a share of traffic between the two channels, nor a promise of results from this solution.
02 WHO IT'S FOR
Help your established brand reach more overseas customers.
FOUR STARTING POINTS
MORE DISCOVERY CHANNELS
Running a store; looking beyond ads and brand searches for acquisition.
COMPLEX CHOICES
Products with specs, fit conditions or use scenarios that need a clear buying case.
ONE PLAN
Site, content and ads running in silos — needing one shared plan around hero products.
03 PAIN POINTS
Give customers clear reasons to choose your product.
WHERE THE JOURNEY BREAKS
WHAT THE CUSTOMER EXPERIENCES
Search finds the brand name, not the product need
Customers who do not know the brand cannot discover you.
Full specs, thin buying guidance
Shoppers still cannot tell if the product fits them.
Site, reviews and channels tell different stories
Advantages never become one clear, credible introduction.
Ads and buying pages do not connect
The interest already earned stalls before checkout.
04 THE PATH
Connect product information, discovery and purchase.
We start from the target market, hero products and customers’ questions, organise the brand claim and its proof, then put that content to work across the site, search, AI visibility and ad testing.
-
Make the buying case
Market · product · proof
-
Enrich product content
Facts · fit · questions
-
Expand discovery
Search · AI · eligible ads
-
Convert the visit
Pages · experience · checkout
-
Optimise on data
Observe · review · improve
Brand and product assets are maintained under one content plan.
05 WHAT WE DELIVER
Turn brand content and acquisition into pages and actions you can use.
01 / THE COMMERCE FOUNDATION
Shopify Brand Storefront
Brand site and commerce builds, upgrades, product and campaign pages; mobile experience, transaction details and conversion tracking.
Deliverables: product pages · campaign pages · conversion tracking
STOREFRONT STRUCTURE · ILLUSTRATION
SHOPIFY
Your hero product
Fit & use
Product proof
A clear path to purchase
FOUR CHANNELS, DISTINCT ROLES
DELIVERABLES
SEO
SEO — Organic Acquisition
Research search demand in the target market; optimise site structure, category and product pages; keep building category- and use-case content.
Deliverables: keyword map · site improvements · content plan
GEO
GEO — Visibility in Generative AI
Organise brand and product facts, use scenarios and credible proof; improve content accessibility and consistency; observe how AI understands and cites the brand.
Deliverables: product facts · consistency review · AI visibility observations
AEO
AEO — Buying Questions & Answers
Build the customer question library; produce buying guides, product comparisons, fit notes and FAQs that answer pre-purchase doubts.
Deliverables: question library · buying guides · FAQs
Ads
ChatGPT Advertising
Assess eligibility, prepare ad creative and landing pages, run tests, analyse data and review by stage.
Deliverables: eligibility review · ad & page assets · test review
06 CASES
Start from a concrete buying question.
01 / AUTO PARTS
Friday Parts — making complex part selection easier to understand
After finding a part, auto-parts shoppers still need to confirm fit. Product data was reorganised around vehicle, year, engine and part relationships, so specific buying questions lead to more accurate product answers.
Vehicle
Year
Engine
Matching part
02 / FOOD & NUTRITION
Country Life Foods — discovery beyond the brand keyword
To reduce reliance on brand searches, core product data and buying content were organised: search captures decided demand, AI Q&A covers learning and comparison — widening how products get discovered.
Product need
Search
AI Q&A
Product content
Project descriptions from our selected work. View project details ↗